Ultimate Guide to Google Ad Words

The UGGAW Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes by Perry Marshall and Bryan Todd is an easy to read 'how-to' type book that will help the reader create and execute a plan of action to increase the CTR on their business web page using google ad words. You will learn how to launch a google ad word campaign and hone your unique selling proposition. This book is filled with the author's life experiences and many testimonials from trusted users of google ad words. These contributions make an other wise dry topic fun and exciting to learn. I recommend this book for small business owners and anyone interested in increasing the CTR of their web site.