Wednesday, December 10, 2008

Blogging for Business

The book is obviously about blogging for business, it offers insights and ideas about the importance of blogging in today’s markets and how blogging is not simply a fad. Unfortunately I found this book to be written for someone with limited to no experience in blogging and social media, definitely not a book I would recommend to anyone who has taken e-commerce.
The book opens up by defining terms associated with blogs and continues on to business uses of blogs, benefits, how a business should enter into blogs, promote your blog, legal issues and finally closes with the author’s speculation on the future of blogging. As you can tell from a list of the chapters:
What is a Blog?
Business Uses of Blogs
Blogs on the Inside
Monitoring the Blogosphere
Tapping into the Blogosphere
How to Make Money with Blogs
Planning Your Blog
How to Create a Blog – Step-by-Step
Promoting Your Blog
Using Search Engines to Promote Your Blog
Measuring the Results of Your Blog
Legal Considerations
The Future of Blogging

This book is specifically written for individuals interested in understanding why a blog might be an appropriate course for a business to consider. It cites some key instances where blogs have helped save a company in crisis because of the trust built from the company’s blog, but the book also warns of how blogging just to blog or blogging because of a crisis can actually be detrimental to a company’s reputation.
Overall, I would not recommend this book to anyone in the class. But if you find yourself working for someone who ‘doesn’t get it’, and you need help explaining it to them, you may want to recommend this book to them.

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